• Focus Groups
• In-Depth interviews (in-person and by phone)
• Ethnographic Observations/Interviews
• Shopper Interviews
• Dyads, Triads
• Online Focus Groups and Bulletin Boards
  

Areas of Expertise

Qualitative

• Survey research; online, telephone and mail
  
• Product testing
  
• Segmentation, particularly behavior based studies
  
• Advanced analytics
  

Helping Business Understand Customer Needs

• Messaging positioning development and confirmation
  
• Promotional development and confirmation
  
• Retail POS

Quantitative

• Corporate awareness, attitude & satisfaction
  
• ​Competitive surveys
• Service level exploration
• Service development / bundling

• Concept Development / Refinement
  
• Positioning
  
• Naming
  
• Prototypes and product testing
  
• Packaging development and confirmation

• Awareness, attitude & usage
  
• Behavior & satisfaction surveys
  
• Equity definition and development
  
• Shopping Behavior 
  
• Segmentation Research